DTI CALABARZON OTOP.PH LAUNCH. Trade Secretary Ramon F. Lopez will be the guest of honor and speaker at the opening of the first Calabarzon "One Town, One Product Philippines" (OTOP.PH) hub at the D’ Banquet Bake Shop and Restaurant in Tagaytay City on March 8, 2019. The hub will showcase food and non-food products of micro, small and medium enterprises. (Photo courtesy of DTI Calabarzon)
TAGAYTAY CITY, Cavite -- The Department of Trade and Industry (DTI) 4-A (Calabarzon) will open its first "One Town, One Product Philippines" (OTOP.PH) hub -- a regular outlet showcasing the most promising products from different regions -- at the D’ Banquet Bake Shop and Restaurant, located at this city’s Arnoldus Road on March 8.
Trade Secretary Ramon M. Lopez is invited as guest of honor and speaker during the launch.
DTI Calabarzon OTOP.PH focal person Aizel S. Perez told the Philippine News Agency (PNA) on Friday that the Tagaytay hub, a 60-square meter store with OTOP-prescribed and brand-compliant shelves, will showcase various food and non-food products of micro, small and medium enterprises (MSMEs).
The MSMEs went through the needed product development phase under the OTOP Next Gen Program of the DTI to level up MSME products and services through a set of assistance that would enhance the design, quality, production and marketability of each product.
In 2018, DTI 4-A assisted 248 MSMEs through various training sessions and seminars while some 139 MSMEs had been assisted on product development.
The series of activities resulted in the development of 208 product prototypes that would further boost the growth of the MSMEs.
The fourth phase of the program is dubbed as “Sell, Sell, Sell: Marketing and Distribution of OTOP Next Gen 2018.”
The Calabarzon OTOP.PH hub hopes to address the market access challenge by several MSMEs, Perez said.
“Before the products reach mainstream groceries, supermarkets, department stores, and concept retail stores, including 'Go Lokal!', it is apparent that these products need a well-branded, reliable, and managed outlet where end consumers can easily find these products,” he added.
Although trade fairs and bazaars also help promote MSMEs, a regular outlet and space where OTOP products can be found will increase market visibility and reach, Perez said. (PNA)