QUEZON CITY - Quezon City Mayor Herbert Bautista signed an ordinance declaring Araneta Center in Cubao City as the city's latest tourism district, local reports said.
Ordinance 2796-2018 cited Araneta Center's six decades of success and breakthrough transformation as the country’s pioneer in commercial center operations for the distinction, as well as being a pioneer in hosting historic events and the building of shopping malls in one destination.
“Cubao also introduced the central bus station concept in the country with buses that reach as far south as Davao,” based on the ordinance penned by Quezon City Councilor Kate Abigael Coseteng, who heads the city council’s Culture and Heritage committee.
Cubao houses old and new institutions, such as the Farmers’ Market, the Kia Theater (formerly the New Frontier Theatre), Novotel Manila, Sining Saysay: Philippine History in Art, Cubao X and the Smart Araneta Coliseum.
The new tourism center is now expected to undertake massive promotion and marketing campaigns of different significant events and activities such as concerts, media launches, food and book fairs, art competitions, cultural shows and sporting events, among others.
Following the ordinance's approval, the city's Tourism District will hold educational guided tours of Araneta Center Cubao.
For its part, Araneta Center Inc.’s management is slated to allot a spot for the local government's visitor information center and souvenir shop, which will be equipped with information materials.