COFFEE BOARD TO OPEN FIELD OFFICE IN AMADEO TOWN JAN. 16
Cafe Amadeo, a local produce of Cafe Amadeo Development Cooperative, is expected to get the needed boost in terms of technical training, marketing and packaging with the opening of the Phil Coffee Board, Inc. field office in this town on Jan 16. (PNA photo by Gladys S. Pino)
AMADEO, Cavite — The Philippine Coffee Board, Inc. (PCBI) will open its South Luzon field office in Dagatan village of this “coffee capital” town on January 16.
PCBI Director Rene Tongson on Thursday said this initiative is not just about getting their services closer to the coffee farmers and stakeholders, but helping them monitor and extend all needed assistance to help boost the productivity of farmers.
“Simply put, kami ang lalapit sa kanila (we will be the one to go to them instead of the other way around),” he said.
The Amadeo, South Luzon field office will add up to PCBI’s existing satellite offices in Mindanao (Davao, Sultan Kudarat, Bukidnon, and in Jolo, Sulu), including one up north located in Baguio City.
The office will service coffee farmers and stakeholders in this town, including in neighboring coffee-producing towns of Indang, Silang, Alfonso, Magallanes, Gen. Emilio Aguinaldo, the city of General Trias and other South Luzon locations.
Tongson shared the PCBI will introduce post-harvest facilities “to teach farmers how to process specialty coffee”.
PCBI is a private sector-led group that aims to develop the Philippine coffee industry through technical assistance and credit programs for coffee farms, and marketing and promotions of coffee for domestic and export markets.
Amadeo is famous for its annual Pahimis Coffee Festival celebration meant to help promote Cavite coffee for domestic and worldwide consumption and revive the farmers’ interest in coffee farming, enhance coffee yield, and attain a competitive coffee price in the world market. (PNA)
Photo from Gladys S. Pino/PNA