• 06/25/2019
  • 12:08 AM
League Online News


DAVAO CITY- Homegrown pioneering retail establishment New City Commercial Center (NCCC) officially took over Victoria Plaza (VP), the city’s first mall along J.P Laurel on March 27 promising a state-of-the-art features that include condominiums, premium hotels, office buildings, service apartments, corporate center and a mall.

The acquisition was completed by a ceremony on March 12, 2019 between NCCC chairman Helen Lim, and LTS Malls president Sharlene Faye Lim and officials from the Philippine National Bank (PNB) and former owners of VP, the Limso family at the PNB Financial Center in Manila.

“Many have talked about the historic significance of this (VP) place being the first in Davao Region and only the people of Davao would know how to remember this history. NCCC from being this little textile 40 years ago is here to make sure that the city’s history remains but with our focus mainly on the future,” said Sharlene Faye Lim during the formal takeover ceremony.

The future development plans, which will be designed by Filipino designers of a HongKong-based design consortium will be developed in the 9.6 hectares property of VP with developments that include eight high rise buildings of 20 floors, high-end condominiums, green spaces, BPO buildings, luxury hotel, service apartments, and a mall.

“We are looking to bring a real five-star hotel because it’s about time since kulang ng hotels here,” Lim said.

To be developed in five phases with first two phases comprises a five-star hotel, a condominium and serviced apartments while in Phase 3 with be the twin-tower, phase 4 the NCCC headquarters, and phase 5 a four-story mall.

Lim assured the old mall building would be retained but would be retrofitted. She added that they are planning to develop the VPs cinemas into a family entertainment center or a space for ukay-ukay vendors while the restaurants located within the perimeter of the mall’s parking space will be relocated.

“This is an exciting day for all of us. As we start what is going to be a the most exciting phase of our history we wanted to take this opportunity to share our plans with this property. As this will be for us a symbol of new beginnings, a celebration of how far we have come as a city, and reflective of our optimism and confidence we have for our country,” Lim said.

Lim also said NCCC Department Store and Supermarket would take over VPs department store and supermarket. Presently, VP has more than 300 tenants.

She said apart from the development of VP, they will also proceed phase-by-phase for the development of NCCC Mall in Maa that was razed by fire on December 23, 2017 that killed 37 call center agents of Survey Sampling International (SSI) and some employees of the mall.

“NCCC is celebrating its 40 years this year and I’m sure that my grandparents and my dad could have never imagined this milestone way back when they started the business. All they really wanted was to give people the best and impact the lives of every single person that walks through our doors. Fuelled by the support of the people of Davao, Mindanao and Palawan we are here today,” Lim said.

Opened on March 16, 1993 by the Davao Sunrise Investment and Development Corporation of the Limso family, Victoria Plaza was a favorite place for Davaoenos to hang out, enjoy tinkering in one of the stores or in the department store, watch performances of foreign, national, and local artists; or dine.

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